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1. CONCEPTS IN STRATEGIC MANAGEMENT AND BUSINESS POLICY : GLOBALIZATION, INNOVATION, AND SUSTAINABILITY

by WHEELEN, THOMAS | HUNDER, J. DAVID | HOFFMAN, ALAN N | BAMFORD, CHARLES E.

Edition: XVMaterial type: book Book Publisher: U.P. PEARSON INDIA EDUCATION SERVICES PVT. LTD 2019Availability: Items available for loan: Delhi Technological University [Call number: 658.4012 WHE] (1).

2. CONCEPTS AND CASES STRATEGIC MANAGEMENT : A DYNAMIC PERSPECTIVE

by CARPENTER, MASON A | SANDERS, WM. GERARD | SALWAN, PRASHANT.

Edition: IIMaterial type: book Book Publisher: CHENNAI PEARSON INDIA EDUCATION SERVICES PVT. LTD 2016Availability: Items available for loan: Delhi Technological University [Call number: 658.4012 CAR] (1).

3. VISUAL DATA STORYTELLING WITH TABLEAU

by RYAN, LINDY.

Material type: book Book Publisher: U.P. PEARSON INDIA EDUCATION SERVICES PVT. LTD 2020Availability: Items available for loan: Delhi Technological University [Call number: 001.4226 RYA] (2).

4. GAINING AND SUSTAINING COMPETITIVE ADVANTAGE

by BARNEY, JAY B.

Edition: IVMaterial type: book Book Publisher: U.P PEARSON INDIA EDUCATION SERVICES PVT. LTD 2015Availability: Items available for loan: Delhi Technological University [Call number: 658.4012 BAR] (1).

5. CASE STUDIES IN CORPORATE STRATEGY

by SAPTARSHI, DILEEP | KOCHAVARA, JAIRAJ.

Material type: book Book Publisher: CHENNAI PEARSON INDIA EDUCATION SERVICES PVT. LTD 2015Availability: Items available for loan: Delhi Technological University [Call number: 658.4 SAP] (1).

6. PRODUCT STRATEGY AND MANAGEMENT

by BAKER, MICHAEL | HART, SUSAN.

Edition: IIMaterial type: book Book Publisher: U.P. PEARSON INDIA EDUCATION SERVICES PVT. LTD 2018Availability: Items available for loan: Delhi Technological University [Call number: 658.56 BAK] (1). Checked out (1).

7. STRATEGIC BRAND MANAGEMENT : BUILDING, MEASURING, AND MANAGING BRAND EQUITY

by KELLER, KEVIN LANE | PARAMESWARAN, AMBI M.G | JACOB, ISAAC.

Edition: IVMaterial type: book Book Publisher: U.P. PEARSON INDIA EDUCATION SERVICES PVT. LTD 2019Availability: Items available for loan: Delhi Technological University [Call number: 658.827 KEL] (2).

8. CONSUMER BEHAVIOUR : THE INDIAN CONTEXT ( CONCEPTS AND CASES )

by KUMAR, S. RAMESH.

Edition: IIMaterial type: book Book Publisher: U.P. PEARSON INDIA EDUCATION SERVICES PVT. LTD 2017Availability: Items available for loan: Delhi Technological University [Call number: 658.8342 KUM] (2).

9. BEHAVIOR MANAGEMENT : A PRACTICAL APPROACH FOR EDUCATORS

by SHEA, THOMAS M | BAUER, ANNE M.

Edition: XMaterial type: book Book Publisher: U.P. PEARSON INDIA EDUCATION SERVICES PVT. LTD 2015Availability: Items available for loan: Delhi Technological University [Call number: 371.1024 SHE] (1).

10. INTEGRATED ADVERTISING, PROMOTION, AND MARKETING COMMUNICATIONS

by CLOW, KENNETH E | BAACK, DONALD E.

Edition: VIMaterial type: book Book Publisher: U.P. PEARSON INDIA EDUCATION SERVICES PVT LTD. 2015Availability: Items available for loan: Delhi Technological University [Call number: 659.1 CLO] (2).

11. INTEGRATED MARKETING COMMUNICATION : PENTACOM

by MALAVAL, PHILIPPE | ABBO, MARIE-HELENE | KUMAR, MUNEESH | DECAUDIN, JEAN-MARC.

Edition: IVMaterial type: book Book Publisher: U.P. PEARSON INDIA EDUCATION SERVICES PVT. LTD 2015Availability: Items available for loan: Delhi Technological University [Call number: 658.802 MAL] (2).

12. ADVERTISING AND IMC : PRINCIPLES AND PRACTICE

by MORIARTY, SANDRA | MITCHELL, NANCY D | WELLS, WILLIAM D.

Edition: XMaterial type: book Book Publisher: U.P. PEARSON INDIA EDUCATION SERVICES PVT LTD. 2018Availability: Items available for loan: Delhi Technological University [Call number: 659.1 MOR] (2).

13. INTERNET MARKETING : STRATEGY, IMPLEMENTATION AND PRACTICE

by CHAFFEY, DAVE | ELLIS-CHADWICK, FIONA | JOHNSTON, KEVIN | MAYER, RICHARD.

Edition: IIIMaterial type: book Book Publisher: U.P PEARSON INDIA EDUCATION SERVICES PVT LTD, 2015Availability: Items available for loan: Delhi Technological University [Call number: 658.84 CHA] (2).

14. RETAIL MANAGEMENT

by VEDAMANI, GIBSON G.

Edition: VMaterial type: book Book Publisher: U.P. PEARSON INDIA EDUCATION SERVICES PVT. LTD 2018Availability: Items available for loan: Delhi Technological University [Call number: 658.87 VED] (2).

15. BUSINESS RESEARCH METHODS

by BAJPAI, NAVAL.

Edition: IIMaterial type: book Book Publisher: U.P. PEARSON INDIA EDUCATION SERVICES PVT. LTD. 2019Availability: Items available for loan: Delhi Technological University [Call number: 658.0072 BAJ] (1).

16. RESEARCH METHODOLOGY

by CHANDRA, S.S VINOD | HAREENDRAN, S. ANAND.

Material type: book Book Publisher: U.P. PEARSON INDIA EDUCATION SERVICES PVT. LTD 2018Availability: Items available for loan: Delhi Technological University [Call number: 001.42 CHA] (2).

17. MANAGEMENT RESEARCH METHODOLOGY : INTEGRATION OF PRINCIPLES, METHODS AND TECHNIQUES

by KRISHNASWAMY, K.N | SIVAKUMAR, APPA IYER | MATHIRAJAN, M.

Material type: book Book Publisher: U.P. PEARSON INDIA EDUCATION SERVICES PVT. LTD 2018Availability: Items available for loan: Delhi Technological University [Call number: 658.072 KRI] (2).

18. MARKETING MANAGEMENT

by WINER, RUSS | DHAR, RAVI.

Edition: IVMaterial type: book Book Publisher: U.P. PEARSON INDIA EDUCATION SERVICES PVT LTD. 2018Availability: Items available for loan: Delhi Technological University [Call number: 658.8 WIN] (1).

19. MARKETING RESEARCH

by BURNS, ALVIN C | VEECK, ANN | BUSH, RONALD F.

Edition: VIIIMaterial type: book Book Publisher: U.P. PEARSON INDIA EDUCATION SERVICES PVT. LTD 2017Availability: Items available for loan: Delhi Technological University [Call number: 658.83 BUR] (1).

20. ESSENTIALS OF MARKETING RESEARCH : A HANDS-ON ORIENTATION

by MALHOTRA, NARESH K.

Material type: book Book Publisher: U.P. PEARSON INDIA EDUCATION SERVICES PVT. LTD 2019Availability: Items available for loan: Delhi Technological University [Call number: 658.83 MAL] (1).