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CONCEPTS IN STRATEGIC MANAGEMENT AND BUSINESS POLICY : GLOBALIZATION, INNOVATION, AND SUSTAINABILITY
by WHEELEN, THOMAS | HUNDER, J. DAVID | HOFFMAN, ALAN N | BAMFORD, CHARLES E. Edition: XVMaterial type:  Book Publisher: U.P. PEARSON INDIA EDUCATION SERVICES PVT. LTD 2019Availability: Items available for loan: Delhi Technological University [Call number: 658.4012 WHE] (1).
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2.
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CONCEPTS AND CASES STRATEGIC MANAGEMENT : A DYNAMIC PERSPECTIVE
by CARPENTER, MASON A | SANDERS, WM. GERARD | SALWAN, PRASHANT. Edition: IIMaterial type: Book Publisher: CHENNAI PEARSON INDIA EDUCATION SERVICES PVT. LTD 2016Availability: Items available for loan: Delhi Technological University [Call number: 658.4012 CAR] (1).
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3.
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VISUAL DATA STORYTELLING WITH TABLEAU
by RYAN, LINDY. Material type: Book Publisher: U.P. PEARSON INDIA EDUCATION SERVICES PVT. LTD 2020Availability: Items available for loan: Delhi Technological University [Call number: 001.4226 RYA] (2).
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4.
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GAINING AND SUSTAINING COMPETITIVE ADVANTAGE
by BARNEY, JAY B. Edition: IVMaterial type: Book Publisher: U.P PEARSON INDIA EDUCATION SERVICES PVT. LTD 2015Availability: Items available for loan: Delhi Technological University [Call number: 658.4012 BAR] (1).
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5.
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CASE STUDIES IN CORPORATE STRATEGY
by SAPTARSHI, DILEEP | KOCHAVARA, JAIRAJ. Material type: Book Publisher: CHENNAI PEARSON INDIA EDUCATION SERVICES PVT. LTD 2015Availability: Items available for loan: Delhi Technological University [Call number: 658.4 SAP] (1).
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6.
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PRODUCT STRATEGY AND MANAGEMENT
by BAKER, MICHAEL | HART, SUSAN. Edition: IIMaterial type: Book Publisher: U.P. PEARSON INDIA EDUCATION SERVICES PVT. LTD 2018Availability: Items available for loan: Delhi Technological University [Call number: 658.56 BAK] (1). Checked out (1).
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7.
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STRATEGIC BRAND MANAGEMENT : BUILDING, MEASURING, AND MANAGING BRAND EQUITY
by KELLER, KEVIN LANE | PARAMESWARAN, AMBI M.G | JACOB, ISAAC. Edition: IVMaterial type: Book Publisher: U.P. PEARSON INDIA EDUCATION SERVICES PVT. LTD 2019Availability: Items available for loan: Delhi Technological University [Call number: 658.827 KEL] (2).
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8.
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CONSUMER BEHAVIOUR : THE INDIAN CONTEXT ( CONCEPTS AND CASES )
by KUMAR, S. RAMESH. Edition: IIMaterial type: Book Publisher: U.P. PEARSON INDIA EDUCATION SERVICES PVT. LTD 2017Availability: Items available for loan: Delhi Technological University [Call number: 658.8342 KUM] (2).
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9.
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BEHAVIOR MANAGEMENT : A PRACTICAL APPROACH FOR EDUCATORS
by SHEA, THOMAS M | BAUER, ANNE M. Edition: XMaterial type: Book Publisher: U.P. PEARSON INDIA EDUCATION SERVICES PVT. LTD 2015Availability: Items available for loan: Delhi Technological University [Call number: 371.1024 SHE] (1).
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10.
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INTEGRATED ADVERTISING, PROMOTION, AND MARKETING COMMUNICATIONS
by CLOW, KENNETH E | BAACK, DONALD E. Edition: VIMaterial type: Book Publisher: U.P. PEARSON INDIA EDUCATION SERVICES PVT LTD. 2015Availability: Items available for loan: Delhi Technological University [Call number: 659.1 CLO] (2).
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11.
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INTEGRATED MARKETING COMMUNICATION : PENTACOM
by MALAVAL, PHILIPPE | ABBO, MARIE-HELENE | KUMAR, MUNEESH | DECAUDIN, JEAN-MARC. Edition: IVMaterial type: Book Publisher: U.P. PEARSON INDIA EDUCATION SERVICES PVT. LTD 2015Availability: Items available for loan: Delhi Technological University [Call number: 658.802 MAL] (2).
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12.
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ADVERTISING AND IMC : PRINCIPLES AND PRACTICE
by MORIARTY, SANDRA | MITCHELL, NANCY D | WELLS, WILLIAM D. Edition: XMaterial type: Book Publisher: U.P. PEARSON INDIA EDUCATION SERVICES PVT LTD. 2018Availability: Items available for loan: Delhi Technological University [Call number: 659.1 MOR] (2).
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13.
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INTERNET MARKETING : STRATEGY, IMPLEMENTATION AND PRACTICE
by CHAFFEY, DAVE | ELLIS-CHADWICK, FIONA | JOHNSTON, KEVIN | MAYER, RICHARD. Edition: IIIMaterial type: Book Publisher: U.P PEARSON INDIA EDUCATION SERVICES PVT LTD, 2015Availability: Items available for loan: Delhi Technological University [Call number: 658.84 CHA] (2).
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14.
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RETAIL MANAGEMENT
by VEDAMANI, GIBSON G. Edition: VMaterial type: Book Publisher: U.P. PEARSON INDIA EDUCATION SERVICES PVT. LTD 2018Availability: Items available for loan: Delhi Technological University [Call number: 658.87 VED] (2).
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15.
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BUSINESS RESEARCH METHODS
by BAJPAI, NAVAL. Edition: IIMaterial type: Book Publisher: U.P. PEARSON INDIA EDUCATION SERVICES PVT. LTD. 2019Availability: Items available for loan: Delhi Technological University [Call number: 658.0072 BAJ] (1).
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16.
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RESEARCH METHODOLOGY
by CHANDRA, S.S VINOD | HAREENDRAN, S. ANAND. Material type: Book Publisher: U.P. PEARSON INDIA EDUCATION SERVICES PVT. LTD 2018Availability: Items available for loan: Delhi Technological University [Call number: 001.42 CHA] (2).
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17.
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MANAGEMENT RESEARCH METHODOLOGY : INTEGRATION OF PRINCIPLES, METHODS AND TECHNIQUES
by KRISHNASWAMY, K.N | SIVAKUMAR, APPA IYER | MATHIRAJAN, M. Material type: Book Publisher: U.P. PEARSON INDIA EDUCATION SERVICES PVT. LTD 2018Availability: Items available for loan: Delhi Technological University [Call number: 658.072 KRI] (2).
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18.
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MARKETING MANAGEMENT
by WINER, RUSS | DHAR, RAVI. Edition: IVMaterial type: Book Publisher: U.P. PEARSON INDIA EDUCATION SERVICES PVT LTD. 2018Availability: No items available Checked out (1).
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19.
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MARKETING RESEARCH
by BURNS, ALVIN C | VEECK, ANN | BUSH, RONALD F. Edition: VIIIMaterial type: Book Publisher: U.P. PEARSON INDIA EDUCATION SERVICES PVT. LTD 2017Availability: Items available for loan: Delhi Technological University [Call number: 658.83 BUR] (1).
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20.
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ESSENTIALS OF MARKETING RESEARCH : A HANDS-ON ORIENTATION
by MALHOTRA, NARESH K. Material type: Book Publisher: U.P. PEARSON INDIA EDUCATION SERVICES PVT. LTD 2019Availability: Items available for loan: Delhi Technological University [Call number: 658.83 MAL] (1).
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