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STRATEGIC MARKETING PROBLEMS : CASES AND COMMENTS

By: KERIN, ROGER A | PETERSON, ROBERT A.
Material type: materialTypeLabelBookPublisher: U.P. PEARSON 2012Edition: XII.Description: 708.ISBN: 9788131755310.Subject(s): MANAGEMENTDDC classification: 658.802
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Delhi School of Management 		Reference 658.802 KER (Browse shelf) Available 154256
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658.802 DUT INTEGRATED MARKETING COMMUNICATIONS 658.802 HOO MARKETING STRATEGY AND COMPETITIVE POSITIONING 658.802 JAI MARKETING : PLANNING AND STRATEGY 658.802 KER STRATEGIC MARKETING PROBLEMS : CASES AND COMMENTS 658.802 KIM BLUE OCEAN STRATEGY 658.802 LIE CONTENT 658.802 MAL INTEGRATED MARKETING COMMUNICATION PENTACON

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