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MARKETING STRATEGY AND COMPETITIVE POSITIONING

By: HOOLEY, GRAHAM | PIERCY, NIGEL F.
Contributor(s): NICOULAUD, BRIGITTE.
Material type: materialTypeLabelBookPublisher: U.P. PEARSON INDIA EDUCATION SERVICES PVT LTD. 2009Edition: IV.Description: 614.ISBN: 9788131727997.Subject(s): MANAGEMENTDDC classification: 658.802
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Delhi School of Management 		Reference 658.802 HOO (Browse shelf) Available 152258
Browsing Delhi Technological University Shelves , Shelving location: Delhi School of Management , Collection code: Reference Close shelf browser
658.802 CAP MANAGING MARKETING 658.802 DUT INTEGRATED MARKETING COMMUNICATIONS 658.802 DUT INTEGRATED MARKETING COMMUNICATIONS 658.802 HOO MARKETING STRATEGY AND COMPETITIVE POSITIONING 658.802 JAI MARKETING : PLANNING AND STRATEGY 658.802 KER STRATEGIC MARKETING PROBLEMS : CASES AND COMMENTS 658.802 KIM BLUE OCEAN STRATEGY

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