000 00452nam a22001817a 4500
003 OSt
020 _a9788131727997
082 _a658.802
_bHOO
100 _aHOOLEY, GRAHAM
110 _aPIERCY, NIGEL F.
245 _aMARKETING STRATEGY AND COMPETITIVE POSITIONING
250 _aIV
260 _aU.P.
_bPEARSON INDIA EDUCATION SERVICES PVT LTD.
_c2009
300 _a614
650 _aMANAGEMENT
700 _aNICOULAUD, BRIGITTE
942 _2ddc
_cB
999 _c86703
_d86703