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1. MARKETING STRATEGY AND COMPETITIVE POSITIONING

by HOOLEY, GRAHAM | PIERCY, NIGEL F | NICOULAUD, BRIGITTE.

Edition: IVMaterial type: book Book Publisher: U.P. PEARSON INDIA EDUCATION SERVICES PVT LTD. 2009Availability: Items available for loan: Delhi Technological University [Call number: 658.802 HOO] (1).

2. STRATEGIC MARKETING

by CRAVENS, DAVID W | PIERCY, NIGEL F.

Edition: VIIIMaterial type: book Book Publisher: NEW DELHI MCGRAW HILL EDUCATION (INDIA) PRIVATE LIMITED 2015Availability: Items available for loan: Delhi Technological University [Call number: 658.4012 CRA] (1).