BRAND MANAGEMENT : PRINCIPLES AND PRACTICES
By: DUTTA, KIRTI.
Material type: BookPublisher: DELHI OXFORD UNIVERSITY PRESS 2019Description: 455.ISBN: 9780198069867.Subject(s): MANAGEMENTDDC classification: 658.827Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Delhi Technological University
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Reference | 658.827 DUT (Browse shelf) | Available | 153397 |
Browsing Delhi Technological University Shelves , Shelving location: Delhi School of Management , Collection code: Reference Close shelf browser
658.82 SHA ADVERTISING AND INTEGRATED MARKETING COMMUNICATIONS | 658.82 SHI ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS | 658.827 AAK AAKER ON BRANDING | 658.827 DUT BRAND MANAGEMENT : PRINCIPLES AND PRACTICES | 658.827 EVE CORPORATE BRAND PERSONALITY | 658.827 KEL STRATEGIC BRAND MANAGEMENT | 658.827 KEL STRATEGIC BRAND MANAGEMENT : BUILDING, MEASURING, AND MANAGING BRAND EQUITY |
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