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SERVICES MARKETING : INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM

By: ZEITHAML, VALARIE A | BITNER, MARY JO.
Contributor(s): GREMLER, DWAYNE D | PANDIT, AJAY.
Material type: materialTypeLabelBookPublisher: CHENNAI MCGRAW HILL EDUCATION (INDIA) PVT LTD 2019Edition: VII.Description: 582.ISBN: 9789353160777.Subject(s): MANAGEMENTDDC classification: 658.8
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Books Books Delhi Technological University

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Delhi School of Management
Reference 658.8 ZEI (Browse shelf) Available 153357
Books Books Delhi Technological University

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Delhi School of Management
658.8 ZEI (Browse shelf) Available 153358
Books Books Delhi Technological University

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Delhi School of Management
658.8 ZEI (Browse shelf) Available 153359
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658.8 WIN MARKETING MANAGEMENT 658.8 WIR SERVICES MARKETING 658.8 WIR SERVICES MARKETING : PEOPLE, TECHNOLOGY, STRATEGY 658.8 ZEI SERVICES MARKETING : INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM 658.8001 MAC SAGE HANDBOOK OF MARKETING THEORY 658.8009 FAR MARKETING IN EMERGING ECONOMIES 658.800954 GUP MARKETING MANAGEMENT : INDIAN CASES

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