CUSTOMER PERCEPTION OF BRAND EXTENSION AND ITS IMPACT ON BRAND EQUITY: CASE STUDY ON INDIAN FMCG SECTOR
By: JOSHI (RICHA).
Material type: BookPublisher: DELHI TECHNOLOGICAL UNIVERSITY 2018Description: 200.Subject(s): MANAGEMENTDDC classification: 658 JOS Dissertation note: PH.D. 2018 PROF. RAJAN YADAVItem type | Current location | Call number | Status | Date due | Barcode |
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Elec. Thesis & Dissertation |
Delhi Technological University
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658 JOS (Browse shelf) | Not for loan | TD-4381 |
PH.D. 2018 PROF. RAJAN YADAV
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