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CELEBRITY ENDORSEMENTS AFFECTING YOUNG CONSUMER'S ATTITUDE TOWARDS THE ADVERTISEMENT AND PURCHASE DECISION

By: SINGH (RAVI PAL).
Material type: materialTypeLabelBookPublisher: 2010Description: 83.DDC classification: 659.1 SIN
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Elec. Thesis & Dissertation Elec. Thesis & Dissertation Delhi Technological University

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 659.1 SIN (Browse shelf) Not for loan TD1030

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