MEDIA PLANNING AND BUYING : PRINCIPLES AND PRACTICE IN THE INDIAN CONTEXT (Record no. 87166)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00387nam a22001457a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070147607 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.111 |
| Item number | MEN |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | MENON, ARPITA |
| 245 ## - TITLE STATEMENT | |
| Title | MEDIA PLANNING AND BUYING : PRINCIPLES AND PRACTICE IN THE INDIAN CONTEXT |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | INDIA |
| Name of publisher, distributor, etc | MCGRAW HILL EDUCATION (INDIA) PVT LTD |
| Date of publication, distribution, etc | 2019 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent/Pages | 345 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MANAGEMENT |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition / Vendor | Currency | Cost, normal purchase price | Full call number | Barcode | Date last seen | Bill Date | Koha item type | Bill Number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Reference | Delhi Technological University | Delhi Technological University | Delhi School of Management | 2020-03-12 | NARENDRA PUBLISHING HOUSE | RS | 775.00 | 659.111 MEN | 153366 | 2020-03-12 | 2020-03-03 | Books | NPH/19-20/295 | |||||
| Delhi Technological University | Delhi Technological University | Delhi School of Management | 2020-03-12 | NARENDRA PUBLISHING HOUSE | RS | 775.00 | 659.111 MEN | 153367 | 2020-03-12 | 2020-03-03 | Books | NPH/19-20/295 | ||||||
| Delhi Technological University | Delhi Technological University | Delhi School of Management | 2020-03-12 | NARENDRA PUBLISHING HOUSE | RS | 775.00 | 659.111 MEN | 153368 | 2020-03-12 | 2020-03-03 | Books | NPH/19-20/295 |