| 000 -LEADER |
|---|
| fixed length control field |
00450nam a22001817a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789332574144 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1 |
| Item number |
MOR |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
MORIARTY, SANDRA |
| 110 ## - CORPORATE AUTHOR |
|---|
| Corporate name or jurisdiction name as entry element |
MITCHELL, NANCY D. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
ADVERTISING AND IMC : PRINCIPLES AND PRACTICE |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
X |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
U.P. |
| Name of publisher, distributor, etc |
PEARSON INDIA EDUCATION SERVICES PVT LTD. |
| Date of publication, distribution, etc |
2018 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent/Pages |
669 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
MANAGEMENT |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
WELLS, WILLIAM D. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
