| 000 -LEADER |
|---|
| fixed length control field |
00377nam a22001457a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658 CHA |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
CHAUHAN (NIKHIL) |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
IMPACT OF BRAND POSITIONING ON CONSUMER LEARNING/LOYALTY |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
DELHI TECHNOLOGICAL UNIVERSITY |
| Date of publication, distribution, etc |
2019 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent/Pages |
71 |
| 502 ## - DISSERTATION NOTE |
|---|
| Degree type |
MBA |
| Year degree granted |
2019 |
| Miscellaneous information |
MR. G.C. MAHESHWARI |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
MANAGEMENT |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Elec. Thesis & Dissertation |
