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BRAND MANAGEMENT (Record no. 84361)

000 -LEADER
fixed length control field	00345nam a22001457a 4500
003 - CONTROL NUMBER IDENTIFIER
control field	OSt
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780198069867
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.827
Item number	DUT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	DUTTA, KIRTI
245 ## - TITLE STATEMENT
Title	BRAND MANAGEMENT
Remainder of title	PRINCIPLES AND PRACTICES
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	NEW DELHI
Name of publisher, distributor, etc	OXFORD UNIVERSITY PRESS
Date of publication, distribution, etc	2018
300 ## - PHYSICAL DESCRIPTION
Extent/Pages	455
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	MANAGEMENT
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type	Books

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Permanent location	Current location	Shelving location	Date acquired	Source of acquisition / Vendor	Currency	Cost, normal purchase price	Total Checkouts	Total Renewals	Full call number	Barcode	Date last seen	Date last borrowed	Bill Date	Koha item type	Bill Number
					Delhi Technological University	Delhi Technological University	Delhi School of Management	2018-10-29	RAJKIRAN BOOK AGENCY	RS	620.00	4	6	658.827 DUT	151141	2023-11-21	2023-09-13	2018-10-18	Books	5907
					Delhi Technological University	Delhi Technological University	Delhi School of Management	2018-10-29	RAJKIRAN BOOK AGENCY	RS	620.00	5	2	658.827 DUT	151142	2023-12-14	2023-11-09	2018-10-18	Books	5907