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CONSUMER BEHAVIOR (Record no. 82702)

000 -LEADER
fixed length control field	00441nam a22001817a 4500
003 - CONTROL NUMBER IDENTIFIER
control field	OSt
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9789351344797
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8342
Item number	HAW
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	HAWKINS, DEL I.
110 ## - CORPORATE AUTHOR
Corporate name or jurisdiction name as entry element	MOTHERBAUGH, DAVID L.
245 ## - TITLE STATEMENT
Title	CONSUMER BEHAVIOR
Remainder of title	BUILDING MARKETING STRATEGY
250 ## - EDITION STATEMENT
Edition statement	XII
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	NEW DELHI
Name of publisher, distributor, etc	MCGRAW-HILL EDUCATION
Date of publication, distribution, etc	2017
300 ## - PHYSICAL DESCRIPTION
Extent/Pages	776
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	MANAGEMENT
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	MOOKERJEE, AMIT
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type	Books

Holdings
Collection code	Permanent location	Current location	Shelving location	Date acquired	Source of acquisition / Vendor	Currency	Cost, normal purchase price	Total Checkouts	Full call number	Barcode	Date last seen	Date last borrowed	Bill Date	Koha item type	Bill Number	Total Renewals
Reference	Delhi Technological University	Delhi Technological University	Delhi School of Management	2018-07-23	TECHNICAL	RS	775.00	2	658.8342 HAW	149088	2024-01-05	2023-08-31	2018-07-16	Books	TB7678
	Delhi Technological University	Delhi Technological University	Delhi School of Management	2018-07-23	TECHNICAL	RS	775.00		658.8342 HAW	149089	2018-07-23		2018-07-16	Books	TB7678
	Delhi Technological University	Delhi Technological University	Delhi School of Management	2018-07-23	TECHNICAL	RS	775.00	2	658.8342 HAW	149090	2024-01-05	2023-08-31	2018-07-16	Books	TB7678
	Delhi Technological University	Delhi Technological University	Delhi School of Management	2018-07-23	TECHNICAL	RS	775.00	1	658.8342 HAW	149091	2019-11-07	2019-09-16	2018-07-16	Books	TB7678	1
	Delhi Technological University	Delhi Technological University	Delhi School of Management	2018-07-23	TECHNICAL	RS	775.00	1	658.8342 HAW	149092	2022-12-01	2022-11-14	2018-07-16	Books	TB7678