000 -LEADER |
fixed length control field |
00376nam a22001697a 4500 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
OSt |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9788131756898 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.827 |
Item number |
KEL |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
KELLER, KEVIN LANE |
110 ## - CORPORATE AUTHOR |
Corporate name or jurisdiction name as entry element |
PARAMESWARAN, M.G. |
245 ## - TITLE STATEMENT |
Title |
STRATEGIC BRAND MANAGEMENT |
250 ## - EDITION STATEMENT |
Edition statement |
III |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
NEW DLEHI |
Name of publisher, distributor, etc |
PEARSON |
Date of publication, distribution, etc |
2011 |
300 ## - PHYSICAL DESCRIPTION |
Extent/Pages |
695 |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
JACOB, ISSAC |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Donation Books |